PROJECT NAME

Tommy Jeans x

Future Bubblers 

PROJECT CATEGORIES

Visual Identity, digital

and motion design

PROJECT DESCRIPTION

The street-wear brand Tommy Jeans partnered with Future Bubblers, a talent discovery platform from Brownswood Recordings. A collaborative group of 3 talents (singer, rapper, and producer) came together to create a unique track that was performed digitally.

The aim of this project was to create the lock-up and visual language around the idea which bonds brands- this being discovery. Inspired by the insight that Gen Z sees new music genres as a world that has yet to be explored we developed the whole brand identity.

Under the concept of 'Into the unknown' together with the content creator Sahil Nathu, we gave the digital experience a mysterious & epic approach based on dusty galaxies, gassy clouds, and bright constellations, supporting the local music culture in a meaningful way. 

The collab performance is available on Tommy Hilfiger Youtube channel.