PROJECT NAME

Dott 4th Anniversary

 

PROJECT CATEGORIES

Art direction, Graphic Design

 

PROJECT NAME

Dott 4th Anniversary

 

PROJECT CATEGORIES

Art direction, graphic design

 

PROJECT NAME

Dott 4th Anniversary

 

PROJECT CATEGORIES

Art direction, Graphic Design

 

PROJECT NAME

Dott 4th Anniversary

 

PROJECT CATEGORIES

Art direction, graphic design

 

PROJECT DESCRIPTION

Dott is a micro-mobility company. Dott is a European micro-mobility company that operates electric scooters and bike-sharing services in various cities.

To commemorate Dott's 4th Anniversary, I conceptualized and developed a distinctive visual identity for our celebration event. A central element of this identity was a special gift for our employees—a sweater. Our goal was to create something that was both straightforward, instantly recognizable and festive. To bring this vision to life, I collaborated with the illustrator Katie Lukes, briefing her to draw a hand gesture featuring the number "4" using our company's vehicles as a reference.

She also crafted a custom lettering that embodies the essence of how our employees are addressed, which we then incorporated into various communication materials. This cohesive visual identity and unique lettering contributed to a memorable and unified celebration of Dott's 4th Anniversary.

 

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