PROJECT NAME

Dott | Out of Home

PROJECT CATEGORIES

Print design,

graphic design

PROJECT DESCRIPTION

Dott and Aubervilliers Town Hall joined forces to create a collaborative campaign to promote safety around cycling.

Under the theme 'Aubervilliers à vélo: en toute simplicité et sécurité' (Aubervilliers on a bike: with simplicity and safety), I crafted a visually engaging campaign featuring playful yet impactful messaging. Encouraging safe cycling practices, including helmet use, adherence to traffic rules, and proper vehicle use, our graphic visuals incorporated cutouts of diverse bike renders, organic doodles emphasizing key messages, and a collage-style layout. This design ensures scalability and adaptability to various formats while maintaining immediate comprehension. The campaign visuals were displayed in the streets of Aubervilliers, advocating for safer cycling habits.