The aim of this project was to redesign Sojade, a French company that offers over 40 different soya-, rice- and hemp-based products.
The logo is formed using the word "Sojade", which represents the emotional side of the brand (through humanistic typography), and two messages that describe the core business and origin of the company (using rational, sans serif typography).
In addition to the typographic logo, the brand can be reproduced within a particular color and shape. This representation takes the form of a soybean berry. It appears hand-drawn and irregular to transmit the naturalness of the products. Another key element is the message "bio et vegetal". The shape here simulates a stamp and denotes a guarantee.
The Sojade color palette includes green, pink, and earthy tones that reflect the countryside and sunsets. This once again reinforces the idea of naturalness, balance, and well-being.
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