The aim of this project was to redesign Sojade, a French company that offers over 40 different soya-, rice- and hemp-based products.
The logo is formed using the word "Sojade", which represents the emotional side of the brand (through humanistic typography), and two messages that describe the core business and origin of the company (using rational, sans serif typography).
In addition to the typographic logo, the brand can be reproduced within a particular color and shape. In this representation, it takes the form of a soybean berry. It appears hand-drawn and irregular to transmit the naturalness of the products. Another key element is the messages "bio et vegetal". The shape here simulates a stamp and denotes a guarantee.
The Sojade color palette includes green, pink, and earthy tones that reflect the countryside and sunsets. This once again reinforces the idea of naturalness, balance, and well-being.
Almogàver beerPackaging design
petit déjeunerEditorial design
Chewy the SlothSticker pack
Sapore di SalePackaging design
Cinema postersGraphic design
Hogares del MundoWeb design
My blues & boogie woogie rootsPackaging design
Fashion Closet by MangoWeb design
Emilia Coranty SchoolBrand design
wallapop x Imborrable notebooksCorporate Design
Milkyway MilkshakesPackaging design
Errante winesPackaging design