PROJECT NAME

Sojade

 

PROJECT CATEGORIES

Rebranding,

Brand design

 

PROJECT DESCRIPTION

The aim of this project was to redesign Sojade, a French company that offers over 40 different soya-, rice- and hemp-based products.

The logo is formed using the word "Sojade", which represents the emotional side of the brand (through humanistic typography), and two messages that describe the core business and origin of the company (using rational, sans serif typography).

In addition to the typographic logo, the brand can be reproduced within a particular color and shape. In this representation, it takes the form of a soybean berry. It appears hand-drawn and irregular to transmit the naturalness of the products. Another key element is the messages "bio et vegetal". The shape here simulates a stamp and denotes a guarantee.

The Sojade color palette includes green, pink, and earthy tones that reflect the countryside and sunsets. This once again reinforces the idea of naturalness, balance, and well-being. 

 

mood
semplice_sojade_logos1
semplice_sojade_logos
semplice_sojade_genloog
brand_typoscolores
pattern
semplice_sojade
semplice_sojade3
semplice_sojade2
papeleria_04
papekeria_05
papeleria_06
semplice_sojade_caja
bolsas_08
camion_09
Sojade_Semplice_poster

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